Knowledge Worker
Marketing dictionary
Knowledge Worker
Peter Drucker had theorised the rise of the âÂoeknowledge workerâ back in the 1950s. He described how fewer workers would be doing physical labour and more would be applying their minds. In 1984, John Nesbitt theorised that the future would be driven largely by information companies that managed information well could obtain an advantage, however the profitability of what he calls the âÂoeinformation floatâ (information that the company had and others desired) would all but disappear as inexpensive computers made information more accessible. Source: MAANZ
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