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Viewing terms beginning with 'Ff'

• FABS

  acronym for Features and Benefits Selling. more...

• FACTS

  abbrev. Federation of Australian Commercial Television Stations. more...

• FAMI

  abbrev. Fellow of the Australian Marketing Institute. more...

• FAQ (Frequently Asked Questions)

  FAQ is a commonly used abbreviation for "Frequently Asked Questions." Most Internet sites more...

• FARB

  abbrev. Federation of Australian Radio Broadcasters. more...

• FAS

  abbrev. Free-alongside-Ship (at port of export). more...

• FAS Pricing

  see Free-alongside-Ship Pricing. more...

• FIS

  abbrev. Free-in-Store. more...

• FIS Pricing

  see Free-in-Store Pricing. more...

• FMCG

  abbrev. Fast Moving Consumer Goods. more...

• FOB

  abbrev. Free-on-Board. more...

• FOB Pricing

  see Free-on-Board Pricing. more...

• FOC

  abbrev. Front-of-Counter. more...

• FTP

  abbrev. File Transfer Protocol. Top level access required to make changes and code more...

• Face Validity

  the apparent plausibility of the results of marketing research, which on the basis more...

• Face Value

  The printed financial value of a coupon (actual savings). The face value can more...

• Face-to-Face Selling

  selling situations in which salesperson and buyer meet together (rather than use telephone more...

• Facial coding

  Facial coding is software that measures facial expressions such as smiling, surprise etc. more...

• Facilitating Agent

  A business firm that assists in the performance of distribution tasks other than more...

• Facilitating Channel Institution

  an agency or organisation, such as a bank, transport company or insurance agency, more...

• Factor Analysis

  a statistical procedure for trying to discover the basic factors that may underlie more...

• Factoral Design

  An experimental design that is used when the effects of two or more more...

• Factoring

  A specialized financial function whereby manufacturers, wholesalers, or retailers sell accounts receivable to more...

• Factors of Production

  The productive resources of an economy, usually classified as land, labor, and capital. more...

• Factory Outlet

  a retail store that sells the products of one manufacturer, usually at very more...

• Factory Outlet Center

  A shopping center that specializes in manufacturers' outlets that dispose of excess merchandise more...

• Factory Pack

  The multiple packaging of one product, or of one product and another product more...

• Fad

  a product, especially a fashion, that comes quickly to the attention of an more...

• Fair Trade Laws

  Federal and state statutes permitting suppliers of branded goods to impose resale price more...

• Fake Interview

  a job interview held when a company advertises a non-existent position in its more...

• False Objection

  see Hidden Objection; Objections. more...

• Familiarity Scale

  a scaling device for measuring a target audience's awareness and knowledge of a more...

• Family Brand

  a brand name used for a number of products in the same line, more...

• Family Decision Making

  The processes, interactions, and roles of family members involved in making decisions as more...

• Family Life Cycle

  a series of stages through which the typical family passes, including bachelor stage, more...

• Family Packaging

  The use of one design or other key packaging element to integrate the more...

• Fashion

  a product that is popular at the moment; fashions tend to follow recurring more...

• Fashion Cycle

  The process by which a particular design, activity, color, etc., comes into some more...

• Fashion Product

  A subcategory of a shopping product. This subcategory contains items that are wanted more...

• Fast Food Outlet

  A food retailing institution featuring a very limited menu, precooked or quickly prepared more...

• Fast Moving Consumer Goods

  a term used in reference to frequently purchased consumer goods, such as foodstuffs, more...

• Favorability Scale

  a scaling device for measuring a target audience's feelings or attitudes towards a more...

• Fear Appeals in Advertising

  advertising messages which use fear as their focus; often employed in public service more...

• Feature

  The use of advertising, displays, or other activity, generally by a retailer, to more...

• Feature Modification

  a change made to any feature of a product in order to make more...

• Feature Story

  A type of publicity material that can be used by the media at more...

• Features

  prominent or distinctive characteristics of a product's use, construction or design; also referred more...

• Features and Benefits Selling

  a selling style in which a salesperson is careful to relate each feature more...

• Federation of Australian Commercial Television Stations

  an association of Australian commercial television stations responsible for the control of television more...

• Federation of Australian Radio Broadcasters

  an association of Australian commercial radio stations responsible for the control of radio more...

• Fee Method of Compensation

  The compensation method whereby advertising agencies are paid by their clients on the more...

• Feedback

  the mechanism in the communication process which allows the sender to monitor and more...

• Feel-Felt-Found Method

  A method used by salespeople to helpfully respond to prospect objections by showing more...

• Fictitious Pricing

  the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, more...

• Field Observations

  See Behavioral Analysis more...

• Field Research

  see Primary Research. more...

• Field Sales Manager

  a sales manager whose prime responsibility is for the supervision of the sales more...

• Field Salesperson

  A salesperson who is responsible for contacting and selling goods and services to more...

• Field Selling

  face-to-face sales calls made by company representatives on customers in their homes or more...

• Fighting Brand

  a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure; the brand more...

• Financial Leverage

  a measure of the extent to which a firm uses debt in its more...

• Financial Quota

  A quota that focuses on financial criteria such as gross margin or contribution more...

• Financial Resources

  the availability of money in the form of cash, securities, creditors, loan facilities, more...

• Financial Risk

  concern in the buyer's mind that the product being considered for purchase is more...

• Firmographics

  Firmographics refers to the company attributes of a prospect such as the size more...

• First Call Resolution

  Attending to a customer's needs the first time they call. more...

• First Moment of Truth (FMOT)

  This term was coined by P&G in 2005. FMOT refers to the 3 more...

• Fishyback

  a term used in the physical distribution of goods to refer to a more...

• Fixed Cost

  Fixed costs are business expenses that are not dependent on the level of goods or services more...

• Fixed Exchange Rate

  An exchange rate that is fixed by government policy and that is not more...

• Fixed-Sum-Per-Unit

  an approach to promotional budget setting in which the total to be spent more...

• Flag

  an area on a product label which interrupts the design to announce a more...

• Flagging

  The use of special graphic techniques on the product package or store shelf more...

• Flagship Store

  In a local department store organization, the main or downtown store, especially when more...

• Flanker Brand

  a brand introduced into a market by a company which already has an more...

• Flanking Attack

  a competitive marketing strategy in which one company attacks another in a weak more...

• Flanking Defence

  a competitive marketing strategy in which the market leader attempts to identify and more...

• Flanking Strategy

  see Flanking Attack; Flanking Defence. more...

• Flash Mob

  A flash mob is a large group of people who assemble suddenly in more...

• Flat Organisation

  An organisational structure in which most middle-management levels and their functions have been more...

• Flexible Pricing

  a pricing method in which the price charged for some consumer shopping goods more...

• Flighting

  scheduling advertising campaigns in irregular bursts followed by periods of relative or complete more...

• Floor Price

  see Price Floor. more...

• Fluctuating Demand

  demand in the industrial sector which rises and falls sharply in response to more...

• Flyer

  a promotional leaflet or mailing piece. more...

• Focus Group

  a qualitative marketing research technique in which an independent moderator interviews a small more...

• Follow-Up

  the vital final stage in the selling process; the salesperson's call-back upon a more...

• Follow-the-Leader Pricing Strategy

  a pricing strategy adopted by firms which copy the market leader's prices. more...

• Follow-the-Leader Strategy

  decisions and actions taken by a firm which chooses to follow the market more...

• Follower Role

  see Market Follower. more...

• Foot-in-door

  A technique used to gain confidence in preparation for a larger or more more...

• Foothold Firm

  see Market Nicher. more...

• Forced Sale

  A sale of products at less than market price due to the urgent more...

• Forecasting

  predicting future variables, such as the level of sales in a given period, more...

• Foreground Radio

  a term used in reference to pre-recorded or live radio programs featuring music more...

• Foreign Currency Exchange Rate

  the price of one country's currency expressed in terms of the currency of more...

• Foreign Direct Investment

  Investing in a country with control or influence over the direction of the more...

• Foreign Exchange

  Any currency that is purchased or sold in the foreign exchange market. more...

• Foreign Exchange Market

  The buyers and sellers of currencies that are traded for both spot and more...

• Foreign Market Entry

  expansion by entering an overseas market; the four possible ways of entry an more...

• Foreign Marketing

  The phenomenon of marketing in an environment different from that of the home more...

• Foreseeability Doctrine

  the notion under product liability laws that a manufacturer has an onus to more...

• Form Utility

  the value given to a product by virtue of the fact that the more...

• Formal Product

  see Actual Product. more...

• Formal Training

  training given in a classroom setting as opposed to that given in the more...

• Formula Approach

  an approach to selling in which the salesperson uses a formula such as more...

• Formula Marketing

  a term used to describe an approach to marketing practice which relies heavily more...

• Forum

  An online community where visitors may read and post topics of common interest. more...

• Forward Buy

  the placement of an inventory purchase order earlier than required in order to more...

• Forward Integration

  the placement of an inventory purchase order earlier than required in order to more...

• Forward to a friend (FTAF)

  “Forward to a friend” more...

• Four Ps

  the four major controllable variables of the marketing mix - product, price, promotion more...

• Fragmented market

  A marketplace where there is no one company that can exert enough influence more...

• Framing Effect

  Influencing potential customers by presenting information in a positive effect to increase sales more...

• Franchise

  The privilege, often exclusive, granted to a distributor or dealer by a franchisor more...

• Franchise Extension

  see Brand Extension. more...

• Franchise-Building Sales Promotions

  consumer sales promotions which impart a selling message along with the deal, as more...

• Franchising

  an arrangement in which a supplier grants a dealer the right to sell more...

• Free Associations

  a method of collecting qualitative marketing research data in which respondents are asked more...

• Free Goods

  An additional amount of product offered as a reward to the consumer or more...

• Free Market

  a market place which has minimum direct involvement of government in market decisions. more...

• Free Merchandise

  a type of trade sales promotion in which resellers are given a certain more...

• Free Samples

  see Samples. more...

• Free Trade Area

  The area of jurisdiction encompassing a group of countries that have agreed to more...

• Free-Form Presentation

  a selling approach which does not rely upon any set formula or method. more...

• Free-In-The-Mail Premium

  a type of sales promotion in which consumers are offered a gift which more...

• Free-Standing Inserts

  brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose more...

• Free-Standing Retailer

  a retail store, not located in a shopping complex with other retailers, having more...

• Free-alongside-Ship Pricing

  a pricing approach in which the manufacturer pays the freight cost to the more...

• Free-in-Store Pricing

  a pricing method in which the producer is responsible for all freight and more...

• Free-on-Board Pricing

  a pricing method in which a producer bears only the costs involved of more...

• Freight Absorption Pricing

  a pricing method in which the manufacturer bears some or all of the more...

• Freight Charges

  transportation costs involved in shipping goods from producer to customer. more...

• Freight Forwarders

  firms specialising in the supply of transportation services; by buying large volumes of more...

• Frequency

  the number of times the target consumer will be exposed to the message more...

• Frequent Shopper Program

  A continuity incentive program offered by a retailer to reward customers and encourage more...

• Freudian Motivation Theory

  the theory that a consumer's buying preferences are dictated by unconscious motives, and more...

• Freudian Theory

  the theory that a consumer's buying preferences are dictated by unconscious motives, and more...

• Fringe Benefits

  benefits enjoyed by employees as part of a total remuneration or compensation package; more...

• Fringe Sizes

  The sizes that are either very large or very small, if offered at more...

• Front-of-Counter

  the prime and most sought after position for impulse goods. Hence, front-of-counter (or more...

• Full Nesters

  a term used to describe the stage in the typical family life cycle more...

• Full-Cost Pricing

  a pricing strategy in which all relevant variable costs and a full share more...

• Full-Function Merchant Wholesaler

  see Full-Service Wholesaler. more...

• Full-Line Department Store

  a department store which offers many different lines of products, including clothing, sporting more...

• Full-Line Sales Organization

  In this organization, each company or division salesperson sells all products to all more...

• Full-Line Strategy

  the decision by a producer to offer a large number of product variations more...

• Full-Service Advertising Agency

  an advertising agency offering a complete range of services including marketing research; media more...

• Full-Service Research Supplier

  a marketing research firm which can offer a client a complete range of more...

• Full-Service Wholesaler

  a wholesaler offering a complete range of services including buying, selling, storage, transporting, more...

• Functional Costs

  costs associated with a specific business activity, such as selling, advertising, marketing research, more...

• Functional Discount

  a price allowance given to a firm performing some part of the marketing more...

• Functional Middlemen

  see Functional Wholesalers. more...

• Functional Modification

  see Feature Modification. more...

• Functional Organisation

  the organisation of a firm's business activities so that a separate division is more...

• Functional Risk

  see Performance Risk. more...

• Functional Theory of Attitudes

  A theory of attitudes based on the idea that attitudes develop to satisfy more...

• Functional Wholesalers

  agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers and more...

• Future Dating

  A dating method that allows the buyer additional time to take advantage of more...

• Future Transaction

  A commitment to take or deliver a currency at a specified future date. more...

• Futurism

  A philosophy or perspective that focuses on the importance of serious thinking about more...