Full-Line Sales Organization

Marketing dictionary

Full-Line Sales Organization

In this organization, each company or division salesperson sells all products to all accounts in a geographic territory. This is an appropriate strategy when the product line is not large, is nontechnical, and is sold through one channel of distribution. It is a lower cost strategy than specializing by product, market, or type of account.

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.