Full Nesters

Marketing dictionary

Full Nesters

a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children; three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age; Full Nest 2, where the yougest child is over six; and Full Nest 3, where the household consists of parents and older dependent children.

See: Family Life Cycle

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