Franchise-Building Sales Promotions
Marketing dictionary
Franchise-Building Sales Promotions
consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product.
See: Consumer Franchise
Back to previousBrowse A-Z
Select a letter to find terms listed alphabetically.