Network Economics

Marketing dictionary

Network Economics

A situation in which a business will benefit through the feedback provided by those who use the product or service. Network economics is a product of the network effect, whereby an increase in the value of a good or service increases as the number of buyers or subscribers multiplies. For example, online communities like LinkedIn and Twitter continually evolve with respect to their service offerings, providing a wider set of products as their online communities continue to grow. Source: Business Dictioanary. See also Online Community

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