Need-Gap Analysis

Marketing dictionary

Need-Gap Analysis

an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes; if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.