Unsought Goods

Marketing dictionary

Unsought Goods

a category of goods and services which the buyer (a) is unaware of, or (b) would prefer not to think about buying; commonly quoted examples include cemetery plots, encyclopedias and life insurance. See Convenience Goods; Shopping Goods; Specialty Goods

See: Convenience Goods Shopping Goods Specialty Goods

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.