Ho-Hum Products

Marketing dictionary

Ho-Hum Products

a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors; purchasers of 'ho-hum' products will generally favour the cheapest available.

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.