Ho-Hum Products
Marketing dictionary
Ho-Hum Products
a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors; purchasers of 'ho-hum' products will generally favour the cheapest available.
Back to previousBrowse A-Z
Select a letter to find terms listed alphabetically.