Heuristic

Marketing dictionary

Heuristic

1. (consumer behavior definition) A proposition that connects an event with an action. Heuristics usually simplify decision making. For example, "buy the cheapest brand" is a choice heuristic that would simplify purchase. 2. (consumer behavior definition) The simplified "rules of thumb" by which decisions are made. Source: AMA

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.