Objectives of Marketing Research
Marketing dictionary
Objectives of Marketing Research
The objectives of marketing research are to provide relevant, accurate, reliable, valid and current information to management in order to facilitate managerial decisions. Information which is relevant to the problem or issue. Information which is accurate is correct and precise. Information which is valid is applicable to the problem at hand. Information which is current is timely and up-to-date for both the industry and issue under consideration
Back to previousBrowse A-Z
Select a letter to find terms listed alphabetically.