Offensive Marketing Strategies

Marketing dictionary

Offensive Marketing Strategies

A term used to describe an approach an attitude to marketing characterised by a desire to be innovative, to assume market leadership and to respond to competitive moves with forceful counterattacks. Offensive marketing warfare strategies are a type of marketing warfare strategy designed to obtain an objective, usually market share, from a target competitor. In addition to market share, an offensive strategy could be designed to obtain key customers, high margin market segments, or high loyalty market segments.

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