Outbound Marketing

Marketing dictionary

Outbound Marketing

Outbound marketing is also referred to interruption marketing. Outbound marketing is used as a lead generation strategy to drive sales that involves the supplier of goods or services initiating contact with the customer either discriminatorily or indiscriminatorily via channels such as e-mails, cold calls, radio or television advertisements, letter drops etc. Source: Best lead generation methods to drive sales. Melissa Cooper Read more ... business2community

See: Inbound Marketing

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