Inbound marketing is used as a lead generation strategy to drive sales where the customer initiates contact with the supplier of goods or services via channels such as search engine optimization, content marketing etc Source: Best lead generation methods to drive sales. Melissa Cooper Read moreÂ ...Â business2community The process of generating interest and engagement in your company by providing value to your potential customers and then turning that interest and engagement into a mutually beneficial business relationship. Source: pardot Read moreÂ ...Â The Guide To Inbound & Automation
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