Outer-Directed Consumers

Marketing dictionary

Outer-Directed Consumers

one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles; outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S.

See: Inner-Directed Consumers Need-Directed Consumers

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.