Outer-Directed Consumers

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Outer-Directed Consumers

one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles; outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S.

See: Inner-Directed Consumers Need-Directed Consumers

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