Inner-Directed Consumers

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Inner-Directed Consumers

one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) identified in the Stanford Research Institute's survey of American lifestyles; inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms.

See: Need-Directed Consumers Outer-Directed Consumers

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