Off-Invoice Allowance

Marketing dictionary

Off-Invoice Allowance

a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time; the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.