Marketing dictionary


one of the four characteristics (with inseparability, intangibility and perishability) which distinguish a service; variability expresses the notion that a service may vary in standard or quality from one provider to the next or from occasion to the next. Also referred to as Heterogeneity. See Services Marketing; Inseparability; Intangibility; Perishability.

See: Heterogeneity Services Marketing Inseparability Intangibility Perishability

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.