Variability

Marketing dictionary

Variability

one of the four characteristics (with inseparability, intangibility and perishability) which distinguish a service; variability expresses the notion that a service may vary in standard or quality from one provider to the next or from occasion to the next. Also referred to as Heterogeneity. See Services Marketing; Inseparability; Intangibility; Perishability.

See: Heterogeneity Services Marketing Inseparability Intangibility Perishability

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