Value Pricing

Marketing dictionary

Value Pricing

a pricing approach in which the selling price of a good or service is based on the company's assessment of the highest value of the product to the consumer; that is, on what the consumer is willing to pay for it. See Competition-Oriented Pricing; Cost-Plus Pricing; Target Return Pricing.

See: Competition-Oriented Pricing Cost-Plus Pricing Target Return Pricing

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.