Variety Seeking Decisions

Marketing dictionary

Variety Seeking Decisions

purchase decisions made by consumers who are willing to try a diversity of brands for variety and to avoid boredom; variety seeking decisions occur when the degree of involvement with a product is low. See Boredom Avoidance; Low-Involvement Products.

See: Boredom Avoidance

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.