Vertical Marketing System
Marketing dictionary
Vertical Marketing System
an organised, structured and unified distribution channel system in which producer and intermediaries or middlemen (wholesalers and retailers) work closely together to facilitate the smooth flow of goods and services from producer to end-user. See Conventional Marketing System; Administered Vertical Marketing System; Contractual Vertical Marketing System; Corporate Vertical Marketing System
See: Administered Vertical Marketing System Contractual Vertical Marketing System Corporate Vertical Marketing System
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