Vertical Marketing System

Marketing dictionary

Vertical Marketing System

an organised, structured and unified distribution channel system in which producer and intermediaries or middlemen (wholesalers and retailers) work closely together to facilitate the smooth flow of goods and services from producer to end-user. See Conventional Marketing System; Administered Vertical Marketing System; Contractual Vertical Marketing System; Corporate Vertical Marketing System

See: Administered Vertical Marketing System Contractual Vertical Marketing System Corporate Vertical Marketing System

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