Vertical Channel Conflict

Marketing dictionary

Vertical Channel Conflict

discord among members at different levels of a marketing channel, for example manufacturer-wholesaler or wholesaler-retailer discord. See Channel Conflict; Inter-Type Channel Conflict; Horizontal Channel Conflict.

See: Channel Conflict Inter-type Channel Conflict Horizontal Channel Conflict

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.