Theory of Needs

Marketing dictionary

Theory of Needs

Theory based on the concept that humans act and respond to various situations based on a series of needs. The hierarchy of these needs are physiological, safety, social, esteem and self-actualization. Human needs act as motivators to inspire action to satisfy these needs.

See: Needs Needs and Wants Consumer Needs

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.