Top Management Commitment

Marketing dictionary

Top Management Commitment

Direct participation by the highest level executives in a specific and critically important aspect or program of an organization. In quality management it includes (1) setting up and serving on a quality committee, (2) formulating and establishing quality policies and objectives, (3) providing resources and training, (4) overseeing implementation at all levels of the organization, and (5) evaluating and revising the policy in light of results achieved. Source: Business Dictionary

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