Trafficking

Marketing dictionary

Trafficking

1. Trafficking in an agency generally refers to facilitating movement through the production process – from creative to execution. 2. Trafficking is a term used in Digital Marketing. For instance, trafficking of content that takes place across the Internet, or more specifically, trafficking of objects (links, images, videos, texts, etc.) on social network sites (Facebook, Google+, etc.), which allows data mining of personal information from users and users' friends. Sometimes, marketers also use  "traffic tags" to analyse and understand the reach and circulation of marketing campaigns on the Internet. 3. In general, carrying on a disreputable or illegal commercial activity, such as sale of banned substances.

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