Total Opens

Marketing dictionary

Total Opens

Total Opens metric is the number of instances where a recipient opens a particular email. For example, if a recipient opens the same email ten times, then it will be reported as ten Opens instead of one. There is no guarantee that an email opened was an email read.

See: Unique Opens Sent email Delivered email Opens / Open Rate

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.