Megatrend

Marketing dictionary

Megatrend

a major movement, pattern or trend emerging in the macroenvironment; an emerging force likely to have a significant impact on the kinds of products consumers will wish to buy in the foreseeable future. Megatrends evident today include a growing interest in health, leisure, lifestyle and environmental issues.

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.