Monadic Rating

Marketing dictionary

Monadic Rating

a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale; that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.

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