Multidomestic Strategy

Marketing dictionary

Multidomestic Strategy

A strategy that enables individual subsidiaries of a multinational firm to compete independently in different domestic markets. The multinational headquarters coordinates financial controls and some marketing policy, and may centralize some R&D and component production. Each subsidiary behaves like a strategic business unit that is expected to contribute earnings and growth proportionate to the market opportunity.

See: Global Strategy

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.