Market Segment Expansion Strategy

Marketing dictionary

Market Segment Expansion Strategy

one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target; in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product.

See: Segmentation Strategies Concentrated Segmentation Strategy Differentiated Segmentation Strategy

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