Differentiated Segmentation Strategy

Marketing dictionary

Differentiated Segmentation Strategy

one of four possible approaches (with concentrated segmentation strategy, market segment expansion strategy and product line expansion strategy) available to a firm in relation to the segment or segments it wishes to target; in a differentiated segmentation approach a firm operates in several or all segments and targets different products to each.

See: Segmentation Strategies Concentrated Segmentation Strategy Market Segment Expansion Strategy

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