Mark-Down Ratio

Marketing dictionary

Mark-Down Ratio

the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price; that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.