Workload Analysis

Marketing dictionary

Workload Analysis

A procedure for determining the total amount of sales effort required to cover each sales territory, after considering the sales potential and the number of accounts to be served. Comment: The number of sales calls to be made on each, the duration of each sales call, and the estimated amount of nonselling and travel time are explicitly considered. Source: AMA

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.