Editorial Review Process

Marketing dictionary

Editorial Review Process

A review process for potential advertiser listings conducted by search engines, which check to ensure relevancy and compliance with the engineâ€(TM)s editorial policy. This process could be automated â€" using a spider to crawl ads â€" or it could be human editorial ad review. Sometimes itâ€(TM)s a combination of both. Not all PPC Search Engines review listings. Source: SEMPO

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