Environmentalism

Marketing dictionary

Environmentalism

1. (legislation definition) This refers to public concern over protecting, enhancing, and improving the environment, which includes conserving natural resources, eliminating pollution and hazardous substances, historic preservation, and preventing the extinction of plant and animal species. 2. (environments definition) That part of consumerism that concentrates on ecology is-sues such as air, water, and noise pollution and the depletion of natural resources. Marketing decisions and action, such as new product offerings, can impact directly on physical environments. Source: AMA

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