Elasticon
Marketing dictionary
Elasticon
A conjoint analysis-based model for estimating self- and cross-price elasticity. Subjects are asked to indicate their likelihood of buying each brand (when each brand is priced at some experimental level). A first order Markov model represents the price--induced brand switching. The price--demand model is fitted by generalized least-squares to the share of choices (Mahajan, Green, and Goldberg 1982). Source: AMA
See: Brand Choice Models
Back to previousBrowse A-Z
Select a letter to find terms listed alphabetically.