Electroencephalogram (EEG)
Marketing dictionary
Electroencephalogram (EEG)
Electroencephalography is a technique used to study changes in electrical impulses coming from neurons embedded in the brain. This techniques is used to reveal information about a person’s level of engagement by examining the depth of emotional motivation, attention processing, and long-term memory activation. EEG can be used in a variety of settings to answer questions such as:
"Do you like it?"
"Would you buy it?"
"Do you remember it?"
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