Ethnography
Marketing dictionary
Ethnography
Ethnography is a qualitative research design aimed at exploring cultural phenomena. The resulting field study or a case report reflects the knowledge and the system of meanings in the lives of a cultural group. An ethnography is a means to represent graphically and in writing, the culture of a people. See Qualitative Research
See: Qualitative Marketing Research
Back to previousBrowse A-Z
Select a letter to find terms listed alphabetically.