Qualitative Marketing Research

Marketing dictionary

Qualitative Marketing Research

marketing research which is not generally quantifiable; research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama.

See: Quantitative Marketing Research

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.