Event Marketing

Marketing dictionary

Event Marketing

Promotional strategy linking a company to an event (sponsorship of a sports competition, festival, etc.). Often used as a synonym for â€oesponsorship.” The latter term is preferable, however, because not all sponsorships involve an event, per se. Source: IEG

See: Sponsorship

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.