Extinction

Marketing dictionary

Extinction

The process by which a learned response or learned behavior pattern is extinguished or unlearned (or forgotten). Extinction is the psychological term for unlearning. It is the process of forgetting and although there is some controversy over whether or not forgetting naturally occurs over time, it is accepted that extinction can be induced. Source: AMA

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.