General Store

Marketing dictionary

General Store

An establishment primarily selling a general line of merchandise, the most important being food. The more important subsidiary lines are notions, apparel, farm supplies, and gasoline. Sales of food account for at least one-third and not more than two-thirds of total sales. This establishment is usually located in rural communities.

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.