Gross Margin Quota

Marketing dictionary

Gross Margin Quota

a common form of sales assignment, goal or target used to measure a salesperson's performance; a gross margin quota is used to urge a salesperson to sell a healthy portion of higher-profit items which are usually higher in price and often harder to sell. Other commonly used types of sales quotas are unit volume quotas, dollar volume quotas, net profit quotas and activity quotas.

See: Sales Quota

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