Advertising Budget Determination

Marketing dictionary

Advertising Budget Determination

decisions pertaining to the amount to be allocated to advertising expenditure in a given period; common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models.

See: All-We-Can-Afford Method Percentage-of-Sales Method Competitive Parity Budgeting Objective and Task Method of Budgeting Computer Modelling

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