Age and Life-Cycle Segmentation

Marketing dictionary

Age and Life-Cycle Segmentation

A demographic segmentation strategy in which a product-market is grouped into segments based on the basis of age so that the organisation can more precisely target its offerings to the needs and wants of each stage of life of interest to it. In this way, an organisation may develop different products and different marketing approaches for school children, teens, young married couples, mature adults, elderly citizens and so on.

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