Attention ratio is the ratio of interaction points (links) to the number of Calls-to-Action (CTA) on any given web page. On a homepage this ratio is typically around 40:1 - that is, there are 39 distracting actions and 1 desired action. A focused landing page, on the other hand, has an attention ratio of 1:1.
Source: 98% Of Your Paid Ads Are A Colossal Waste of Money [Videos] by Oli GardnerBack to previous
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