Australian Direct Marketing Association

Marketing dictionary

Australian Direct Marketing Association

an association, established in 1967, to represent the interests of direct mail marketers; a diverse group, consisting of individual and corporate members including direct marketing agencies, mailing houses, telemarketing bureaus, list brokers, charities, fund raisers and mail order merchandisers, it attempts to formulate and control appropriate standards of practice in direct marketing; often referred to as ADMA.

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