Bad Question

Marketing dictionary

Bad Question

in a survey or questionnaire, any question that distorts the fundamental communication between a researcher and respondent; examples of bad questions are those that are incomprehensible, unanswerable, ask for a response to more than one issue, or are 'loaded' in that they lead the respondent in a particular way.

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.