BANT

Marketing dictionary

BANT

BANT is an acronym for used to determine sales-readiness attributes:Budget [B]: Can your target market actually afford to buy your product and/or service?Authority [A]: Is the prospect a decision-maker?Need [N]: Does your solution meet the need of the target market?Timeline [T]: When will the prospect be ready to buy?

Browse A-Z

Select a letter to find terms listed alphabetically.

• Aa
• Bb
• Cc
• Dd
• Ee
• Ff
• Gg
• Hh
• Ii
• Jj
• Kk
• Ll
• Mm
• Nn
• Oo
• Pp
• Qq
• Rr
• Ss
• Tt
• Uu
• Vv
• Ww
• Xx
• Yy
• Zz