Bounce Rate

Marketing dictionary

Bounce Rate

The Bounce Rate measures the retention within a single visit to a web page – that is, it is an indication of the number of visitors who arrived at a website and left without clicking through to any other part of that website. The Bounce Rate is calculated on two clicks – the entry click and the exit click. If both of those clicks occur from the same page on the website, it is counted as a Bounce.

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